Following the critically acclaimed Paisley Summer, Joy Home Textiles, a subsidiary of Shandong Binzhou Printing and Dyeing Group, has launched a new blockbuster product: the Endless Summer 80s French Print Set. Based on 80s long-staple Xinjiang cotton, this collection incorporates the aesthetics of French hydrangea gardens. Pre-orders exceeded 1,000 units on the first day of pre-sale, offering consumers a sleep solution that combines comfort with artistic flair.

The Endless Summer collection draws inspiration from the hydrangea gardens of Paris's Left Bank. The design team deeply researched the essence of French horticultural art, incorporating the colors and shadows of Impressionist paintings into the bedding design. Each hydrangea pattern is digitally printed to replicate hand-painted brushstrokes, creating a rich, layered visual effect with a blend of low-saturation colors like rose red, lavender, and creamy white. "French hydrangeas are more than just flowers; they are a symbol of a lifestyle aesthetic. We hope to bring the romantic charm of Paris to our homes through our bedding," said Design Director Ms. Wang. This series is crafted from 100% long-staple cotton from Aksu, Xinjiang, using a high-density 80-thread count weaving process. The warp and weft density of the fabric reaches 128 x 68, making it 35% finer than standard 60-thread count bedding. Thanks to southern Xinjiang's abundant 16 hours of sunlight daily, the cotton fibers reach over 38mm in length, giving the fabric a silky sheen and a durable texture that remains soft and breathable even after repeated washes. Furthermore, the products utilize dyes and chemicals imported from Germany and are OEKO-TEX® certified, ensuring formaldehyde-free and odor-free, making them safe for those with sensitive skin.

Endless Summer's 80s French-printed set is now available in over 300 offline stores nationwide. The online flagship store is also offering a "Share your order and get a free hydrangea seed" promotion. Consumers can also use the brand's VR showroom to preview how the bedding will look with different home styles.